Bruno Danto
Artistic Director, Danto Studio. Founder of Sport & Style, the fashion supplement of the French sports magazine L’Equipe.
Shuttles back and forth between his Paris studio and his New York studio.
- Paris
- Tips
Bruno Danto’s
SPORT & STYLE
What is it that makes you a true paryorker? I have the culture of both cities. I love them for the right reasons and overlook their negative side in order to keep the best in the end.
How did you become one? Through a contract with New York based client. By loaning me an apartment overlooking Central Park for my business stays in New York, he kind of kick-started the process. Thanks to this ideal setup, I made friends, networked, and met extraordinary people.
What other paryorkers do you know? John Nollet, Claude Grunitzky, Ellen Von Unwerth, Michele Filomeno, my agent, (who is also Peter Lindberg’s agent). Everyone from the world of fashion and/or who works at creating images becomes a paryorker at some time or other.
How are the two cities significant in striking a balance between your work and private life? They are simultaneously a source of balance and imbalance. They are two opposite sensibilities, two different time zones, and two different markets. As a result, you can have flexible and very fulfilling days. It’s a pleasure to work like that.
What is the difference between the Parisian and the New Yorker who live side-by-side within you? The Parisian is more of a dreamer, a reflection of the city’s romanticism. The New Yorker is more high-energy and completely in tune with the very rock & roll side of New York City.
Do you act differently when you are in one city or the other? Yes. Each city brings out very different traits of my personality. In New York, I am quicker, more spontaneous, faster paced. In Paris, I take my time because things are cozier, slower.
What about your style? In New York, I accessorize more. I take chances I wouldn’t take in Paris because New York is a city that likes to play with style.
What metaphor would you use to describe both cities? Naturally, what comes to mind is a metaphor related to my industry. New York would be Vanity Fair – a glossy magazine that is a true cocktail of New York culture, both brainy and glamorous. Paris makes me think of a well-written plain, reputable daily newspaper like Le Monde or Le Figaro .
What is your fondest memory of Paris? Seeing the Bolshoi Ballet at the Théâtre des Champs Elysées. My girlfriend took me to see them for my twentieth birthday.
What is the first thing you do when you get to Paris? I go to my Thai kick-boxing class.
What is the last thing you do when you leave Paris? Take out all my stress by kick-boxing (Laughs).
Do you have a ritual that is closely related to this city? I like to have breakfast in the grand hotels. I also like to take walks in Paris parks.
What do you like the best about Paris? The attention to detail, the beauty of the city and the quality of life in certain neighborhoods such as Saint Germain des Prés or the Butte Montmartre where I lived for several years. It is striking and very cozy.
What annoys you about Paris? Parisian’s day-to-day almost generalized bad mood.
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